Campaigns Don’t Lack Content. They Lack Coherence.
Simply creating more content won’t win an election. What breaks through is clear, consistent messaging rooted in voters’ real concerns. Without that, even strong teams get pulled off course.
What 2024 Taught Us About Digital Persuasion
The campaigns that performed best built systems that kept their narrative coherent across creators, platforms, and moments of crisis. They treated content as a steady drumbeat, not a seasonal surge.
Story of You, Story of Us, Story of Now: A Narrative Guide
A simple foundation that helps campaigns communicate with clarity, connection, and purpose.