Branded Documentary Series
Weaving together stories from communities nationwide, we created this 90s brand narrative to highlight the profound and far-reaching impact of the Council’s work, showcasing their commitment to fostering a more just future for everyone.
for American Immigration Council
We built the story from our breakout episodes and a voiceover shaped by audience insight data. In persuasion testing conducted by Grow Progress, Brand Favorability rose by 39%. This was the largest effect on immigration-related videos they’ve tested since 2022.
Each breakout episode that follows builds on this foundation, standing alone as a focused story about a specific aspect of the Council’s work, from local research to policy advocacy to community empowerment.
Immigration Detention
Maria spent over a year in immigration detention, waiting for her court hearing simply because she was undocumented. This video shares her journey and the vital role that RMIAN, with support from the American Immigration Council, plays in advocating for detained immigrants—ensuring they have the legal support and resources they need to fight for their future.
J1 Visa Program
Cardiovascular Researchers Jennifer and Philipp contribute to groundbreaking work as part of a J1 cultural exchange program. Their expertise advances medical research and strengthens our communities and showcases the mutual benefits of creating opportunities for global talent while driving innovation here at home.
The Economics of Belonging
This episode explores how targeted, local research can empower advocacy at the ground level. By equipping community leaders with credible, place-specific insights, the video shows how personal stories can be connected to broader economic narratives—bridging the gap between lived experience and policy impact.
Local Voices, Legal Power
This episode highlights how the Council supports local litigation partners in Iowa challenging new state laws targeting immigrant communities and how grassroots legal action and national support are working together to make Iowa a more welcoming place for all.
This modular storytelling approach offers the best of both worlds: a powerful, cohesive brand narrative that captures the full scope of an organization’s impact, paired with individual episodes that explore specific areas of work in greater depth. These videos are not just compelling stories; they are also practical tools that help raise awareness, build support, and drive fundraising.
If this sparks any ideas for your own organization, we’d love to connect. Reach out and let’s explore how we can bring your mission to life through thoughtful and action-driven storytelling.