Advocacy is all about making an impact and driving change through powerful storytelling. Documenting the work on the ground is an effective way to show the impact of your work and invite viewers to join the fight. 

We know you’re busy, but documenting your work doesn't have to be a burden. It's about capturing what you're already doing, and it can be fun and easy. With some planning and preparation, we can showcase your impact and share your passion for your work.

Best Practices:

• Focus on Storytelling

• Storytelling is all about human connection. Start with the human element and the narrative arc. Every compelling story features a clear beginning, middle, and end. Aim to film your subjects up close to vividly capture their emotions and reactions. This approach is key to weaving a narrative that not only tells a story but also deeply engages and connects with your viewers.

• Capture B-Roll

• B-roll footage is crucial for enriching your story and providing context to your subject's narrative. Spend some time capturing a diverse range of shots that showcase the environment, atmosphere, and intricate details, painting a vivid picture for your audience. This additional footage brings depth and dynamism to your storytelling, making it more immersive and compelling.

• Use Natural Light

• Leverage natural light for better footage by positioning subjects near windows or outdoors. Ensure the light source is behind the camera, illuminating the subject, for a natural, flattering effect. This simple technique avoids backlighting issues and enhances visual quality.

• Audio

• When choosing filming spots, be mindful of the ambient sounds. Are there sirens, airplanes overhead, or people chatting nearby? It never hurts to do a test recording!

• Shoot Multiple Angles

• To craft dynamic videos, use multiple camera angles. Experiment with high, low, and varied perspectives for a more engaging and visually captivating video.

• Do No Harm

• As a staffer, your posts matter. You don't need to be an official spokesperson for your words to impact partners, stakeholders, reporters, or political opponents. Let's minimize risks and share positivity. Ensure your content is accurate and aligns with leadership's guidance. If uncertain, consult our social and comms teams.

By following these best practices, you can capture high-quality video content that can be used to uplift your work across social media and beyond!